Group 6 – Swatch watch

Hello everyone! 🙂

Celine, Carissa, MJ, Valdy and I will bring you to the world of colours as we discuss about our choice of company for the project – SWATCH.

As most of us already know, Swatch is a Swiss-made watch, widely known for being artsy and colourful. With the large variety of designs and colours to choose from, there are Swatch watches for people of all ages and for every occasion. Leveraging on its advanced technology and signature plastic-based material, the colourful timepiece has positioned itself as a unique and affordable option for customers.

Upon looking at their social media, our group found out that in Singapore, Swatch has a very low follower engagement in their social media (mainly Facebook). Despite being the prominent key market in Asia, Swatch’s Singapore social media receives a relatively low engagement of likes and comments as compared to its close competitors. Furthermore, we acknowledged that there is a stringent competition from both the Asian and Western brands such as Casio and Ice Watch.

Realising these problems, what can we do to optimise brand engagement via social media platforms? Is initiating viral word of mouth an effective method to encourage engagement? Can we leverage on social media to attract more people to buy Swatch watch? Curious to know more? Look out for our presentation for #swatchyourlife #smusocialmediasingapore

Thank you.

Nina’s Media Case Analysis

Hi everybody, it’s my pleasure to introduce to you how #Facebook as a popular platform on social media has been widely utilised by many organisations to achieve their communication objectives. Different organisations have their specific communication objectives and each would use its own strategies to serve its own purposes.

I shall attempt to look into the education sector. Education has been close to the heart of many and at some point in our lives we would somehow come into contact with education matters, be it as a child growing up or as a parent, and thus we are all in one way or another familiar with the education sector. I choose the 3 different types of entities in education to analyse and evaluate whether each of these entities has effectively harness Facebook to achieve its aims. The three are: the Ministry of Education which is the driver of education policy, a Polytechnic and an individual blogger who is passionate about education issues. In my analysis, I shall make reference to the theories and discuss how appropriate the respective entities have been using Facebook optimally. In doing so, I will point out the weaknesses of the entity’s strategies for its communication and also suggest how it could have done better.

Hope you will enjoy my presentation tomorrow!



Media Case Analysis – Instagram

Hey everyone!

My project is looking at the sports nutrition industry and how effective Instagram is as a social media platform in marketing their products. The companies I am looking at are Progenex, PurePharma and SFH (Stronger Faster Healthier). These three companies are prevalent in CrossFit, a sport I am passionate about, and have all made an appearance in the CrossFit Games. I will be going over the strategies these companies implement to engage their followers and initiate conversations by fulfilling their emotional needs. Finally, I will propose two types of post for SFH to increase reach and awareness of their product to the community.


Sarah W

Media Case Analysis (Business) – Google+


My media case analysis is on Google+, which is a social media platform launched by Google in 2011. My 3 sources followed are H&M, TOMS and Uniqlo and my presentation will be about how these 3 apparel companies, with different business strategies and target customers, leverage on Google+ to achieve both marketing & PR goals. H&M is currently the most successful in terms of engaging its followers while Uniqlo is the weakest. I will be comparing these 3 companies’ social media strategies on Google+. Lastly, I have created 2 sample posts for Uniqlo which will hopefully help it to increase engagement and followers.

Content-making (Business)

Hi Everyone!

I’m Yun Shan and I’m the #soloYOLO one who is doing content-making for business. The business that I blogged for is Climb Central. Climb Central is relatively new climbing gym at Kallang Wave Mall. I use their blogging arm and all of their social media for one month and I can’t wait to share with you all what I have learnt from this project!

Two key things that I will be sharing tomorrow:

  1. Research results with regards to the number of hits (views) for each blog post
  2. Research results with regards to Instagram and what affects the number of likes for each post

Facebook is used mainly as an amplification platform in my project and also as a means of calculating the Social Media ROI.

You can go to the links below to look at some of the stuff I’ve done: 


Yun Shan

Content Making (Social issue) – thesilverwave

Hi Everyone!

I am one of the few who chose to do content making – social issue.

I have chosen to blog about the Ageing Population in Asia at I was motivated to write on this topic because it is a fairly recent trend in the past century. My intention of this blog is primarily to spread awareness about it. I started off by giving a general overview of the ageing population in the world; I subsequently delved into Japan and Singapore as my case studies for Asia.

Blogging is quite a challenge to me because I have never done it before and I tend to keep a low profile on social media platforms. Nonetheless, this blogging experience has taught me ways to overcome those challenges; the results I have gotten exceeded my expectations I am pretty contented with it.

With this in mind, I will be touching on my blogging experience and what I have learnt from this blogging opportunity!


P.S. Do visit my blog to find out more about the ageing population in Asia @! ☺

Media Case Analysis: Whole Foods Market

Hi class!

For my individual assignment I chose the media case analysis option. I will be presenting about the organic grocery store Whole Foods Market. Whole Foods is an increasingly popular American supermarket chain specializing in organic food that opened in Texas in 1980. If you have never heard of Whole Foods – think Jason’s Gourmet Grocer but much… much better J That is – if you’re into interesting health foods, organic products, etc.

I chose to study this company because it is often praised by different reputation indexes as being one of the best companies to utilize their social media in that it is a key to their brand’s success (You can read about it here if you’d like: They are currently very active on: Facebook, Instagram, Twitter, and Pinterest. However, I wanted to analyze what strategies, on their social media sites: Facebook, Instagram, and Twitter, have helped Whole Foods become increasingly popular.

In my research, I found that Whole Foods tries to integrate their platforms and create a sort of integrated marketing communications system with their YouTube channel, yet their videos lack content and interaction.
Therefore, my 2 content pieces are a suggestion for how Whole Foods can venture out, and capitalize on YouTube, as an interactive social media platform to create a truly meaningful connection with their customers.