Thoughts about Nikon’s “Fake Plane” Saga

Recently came across this article on Facebook, and it’s turning out to be proof that Social media strategies can often yield suprising results…

“Nikon Singapore posted an announcement on its Facebook page yesterday, congratulating a photographer named Chay Yu Wei for capturing a perfect shot of an airplane framed by a ladder in Chinatown.

Photographers quickly pointed out that the photo is clearly the result of editing, and sarcastic comments soon flooded the post.”

What are all of your opinions on this case? In my opinion, on the surface, Nikon has been discredited, and Nikon has generated a high level of negative publicity for not being able to discern a badly photoshopped photo. However, on hindsight, if the picture was a genuine, perfect shot – would it have generated that much public scrutiny?

Could bad publicity be better than no publicity at all? I’m still going to buy a Nikon camera for its long-running reputation for being a high quality DSLR manufacturer…


De Zhong

Facebook diffusion…disrupted local markets…


Thank you, Zhong, for your valuable opinion!


Although I have not been a fan of Friendster, in S. Korea we did have a story similar to Friendster: I Love school was a big hit in the late-1990s and early-2000s; then, in 2008, Cyworld reached fever-pitch (for a while more S. Koreans used Cyworld than Facebook);
Orkut also was similar (and by 2008 was a “most-visited” website in India and Brazil). Similarly, Friendster in 2008 had the highest number of visitors in Asia, and when it relaunched as a social-gaming site in 2011 it reported having 115-million+ users, but it suspended service in mid-2015 …


So we notice that 2008 was the tipping point for Facebook diffusion, which eventually disrupted all social media platforms which until then had been local-market leaders.


While I do not claim extensive expertise on Friendster, I do believe the reason behind “Facebook success vs. Friendster failure” rests mainly in cultural factors. As I mentioned in class, Facebook started as a US-college culture, then easily and quickly penetrated the general population … Many reasons for this, one being that it originated in that iconic homeland of the collective mind: Harvard! Other reasons are that Facebook has become the benchmark standard of a widely-used social media platform providing general users the combination of “easiness, simplicity, openness, and connectedness (or sense of being connected) to the global network.” Another directly-relevant indication that Facebook itself has become the “community norm based on the global standard” is that EACH and EVERY member of OUR class has his/her own Facebook account!
Yet, network effect (e.g., Chinese population) + government policy (that bans Western social media, and claims that otherwise the Internet would be simply another form of American hegemony) has been canceling Facebook diffusion in China, Russia, etc …


In sum, many concepts/theories we covered in class explain the Facebook dominance in local markets and why and how it deepens. Think, for instance: Network effect/ bandwagon effect; cultural imperialism (Western media/content tends to look superior to Eastern media/content, e.g., Hollywood); diffusion innovation; open API (Yes! Facebook leveraged on openness – many people easily could migrate to Facebook via their Gmail accounts…); ubiquitous mobile technology; etc … Since 2007/2008, all these factors widened Facebook’s user population into older/more general/more global sectors, right?


Any other thoughts or comments?


Here – via cyworld’s own logos – is an appropriate image-summary of the above theme:




The billion-dollar tweet: Harnessing the power of social media


Hi everyone,

Found a fabulous story earlier this morning that ties in 2 concepts we’ve been following in the last three weeks – social media as a resource and disruptive innovation. Hope you enjoy; it’s a quick, great read!



Travis Kalanick sent this tweet out in January 2010. The reply from Ryan Graves came 3 minutes later. That tweet was worth over a billion dollars.

January 2010 was the month Travis was doing a test run with 3 cars in New York for a mobile app that he and his friend, Garrett Camp, had just created.

They had decided it was time to start a company around the app and, needing to find a General Manager to run it, Travis took to Craigslist and Twitter looking for the right person.

Ryan’s reply to Travis came as he was looking for something new. He had some experience at GE, and had worked for Foursquare for a while for free after the company turned him down for a job. He was ready for a new opportunity – and took a chance with this tweet.

Travis replied back, they met, they hit it off, and Ryan joined Travis and Garrett on March 1st as their first hire.

With their new company started, the three of them then invited all their friends to demo the product and they officially launched in San Francisco just 3 months later on May 31st.

That was five years ago.

This week, the team that started with that tweet has built their company, Uber, into a company that is currently valued at over $60 billion (they just announced another funding round of $2 billion this week

Today, Travis and Ryan are worth over $6 billion, and that tweet from Ryan (who today is Uber’s Head of Global Operations) began a journey which has made him a billionaire today as well.

How are you using Facebook, Twitter, LinkedIn and Youtube today? As a wall of content? As a broadcasting tool?

Or, like Travis and Ryan, as a way to find the resources, connections and opportunities you need when you need them?

Thoughts regarding Myspace, Facebook, and… Friendster?

Whilst I was listening in class regarding the comparisons between Myspace and Facebook, and the reasons for the eventual success for the latter, I was reminded of Friendster, a website myself, and many peers of my generation frequented. Both Friendster and Facebook exhibit similar qualities at that time (around 2008, Facebook already existed but wasn’t very popular yet (only in September 2009, did Facebook break-even). At that time, both sites offered an ease of access, a simplified interface suitable for the technological-dummies – basically targeting similar demographics, in comparison to Myspace whom *bla bla bla* (prof has already covered in class!)… In fact, in the year 2008, Friendster had a membership base of over 115 million registered users, exhibiting a continued growth in Asia…

Well – I am thinking – could the reason be the “openness” which professor was talking about? Did widgets exist back in 2009, which led to easy integration and the eventual mass migration over to Facebook?

Photo on 1-23-16 at 3.15 AM #2 Hmm.