G1 Individual Project – Nike, Adidas, Under Armour on Instagram

Hi all, I chose to analyze the use of Instagram by Nike, Adidas and Under Armour. I am sure everyone is familiar with these 3 iconic sports apparel brands so I will jump straight into my research questions: How can Nike, Adidas and Under Armor better utilize Instagram to boost user-generated content (UGC) and increaseContinue reading “G1 Individual Project – Nike, Adidas, Under Armour on Instagram”

G1 | Group 5 | Milo

Milo┬áis a chocolate malt product of Nestle. It is popular in the regions of Asia, Africa and Oceania. Milo currently has a narrow target group for its current social media strategy, largely targeting parents with young children with nostalgic videos and young athletes. The adopted social media strategy also has a very narrow product focus,Continue reading “G1 | Group 5 | Milo”