G2 – Instagram (MDS, LB, and Osmose)

Research Question: How Can Osmose Leverage on Instagram’s Strengths to Improve its Level of Customer Engagement on Instagram so as to Successfully Compete With the Other Online Fashion Retailers in Singapore? Brief Information on Companies Analysed MDS, Love, Bonito (LB), and Osmose are online fashion retailers offering apparels that balance both style and affordability toContinue reading “G2 – Instagram (MDS, LB, and Osmose)”

G2, Group 2 – Zappos

Research Question: How has Zappos’ corporate culture driven its social media efforts in building a brand community? Introduction Zappos.com Inc. (Zappos), is an online shoe and clothing retailer known for its commitment to providing incredible customer service to create an extremely loyal customer base (Roggio, 2011). Customer satisfaction begins with a business’ employees, for aContinue reading “G2, Group 2 – Zappos”