The surprising reason why CEOs should be social media savvy

In the past semester, we learnt how to devise and craft social media strategies for firms by looking at both internal factors such as the firm’s manpower, networks and advertising competency, and external factors such as consumer purchase behaviours and crisis management, with a focus on the firm’s employees and their actions. However, a commentaryContinue reading “The surprising reason why CEOs should be social media savvy”

Group 5 – Suunto Singapore

Hi everyone! Here’s a follow up on our project 🙂   COMPANY INTRODUCTION Founded in 1936, Suunto is a Finnish manufacturer of sports instruments for adventurers worldwide. Suunto’s product line ranges from premium sports watches to accessories that aid in various sports such as diving, climbing, and triathlons. In Singapore, Suunto’s merchandise are available atContinue reading “Group 5 – Suunto Singapore”

Group 5 – Suunto Singapore

Hi everyone! For our project, our team has decided to work on Suunto Singapore. Company Background: Founded in 1936, Suunto Oy is a designer and manufacturer of sports watches, dive computers, and sports instruments for adventurers worldwide. Headquartered in Vantaa, Finland, Suunto’s product line ranges from premium watches to accessories that aid in various sportsContinue reading “Group 5 – Suunto Singapore”