G1 Individual Report – Lyft

Hi all, I have chosen to analyse Lyft’s use of 3 social media platforms. Here’s a summary of the paper: About Lyft Lyft is a ride-sharing company which operates in more than 200 cities in the United States. Lyft markets itself as the friendly and fun alternative to Uber, with a slogan of “Lyft- Your friendContinue reading “G1 Individual Report – Lyft”

Whatsapp is now end-to-end encrypted

“Whatsapp’s roll out of the Signal Protocol, providing end to end encryption for its one billion users worldwide, is a major boost for people’s ability to express themselves and communicate without fear,” according to the Facebook-owned company in a statement. This strategic roll-out is well-timed, in midst of increasing security concerns following FBI’s high profileContinue reading “Whatsapp is now end-to-end encrypted”

Viral marketing: Hamburger Helper’s Rap-Mixtape

Hamburger Helper, a line of General Mills packaged food comprising mainly of boxed pasta bundled with packets of powdered seasonings, has recently released a viral mixtape on April Fool’s Day. The tape was listened to over 270,000 times on SoundCloud and propelled Hamburger Helper to be a trending topic on Twitter. The five-song album was targetedContinue reading “Viral marketing: Hamburger Helper’s Rap-Mixtape”