Instagram as a Tool for Wedding Gown Retailers

Good evening everyone! I assume that my post today will be read more intently by the female population of Prof Shim’s two SMS classes, given that it centers on an industry most of us girls should be rather intrigued with – the wedding gown retail industry. Granted, most of us do not have any needContinue reading “Instagram as a Tool for Wedding Gown Retailers”

G2 Häagen-Dazs

Morning everyone, here’s a short overview to our group’s project on Häagen-Dazs (Singapore)! Since its inception in Singapore in 1983, Häagen-Dazs has become one of the leading super-premium ice cream brands in Singapore. The brand has immersed Singaporeans in a world of indulgence with their delectable ice cream offerings made of premium quality ingredients. For our project,Continue reading “G2 Häagen-Dazs”

Snapchat as a business model

Hi everyone! Sharing a really interesting article on one of the newest kids on the block today – Snapchat. The following article touches on its history and background as well as its various revenue sources. For brevity’s sake, I’ve provided the link here instead of the lengthy article. http://www.bloomberg.com/features/2016-how-snapchat-built-a-business/ The below is an infographic outlining theContinue reading “Snapchat as a business model”