G1 – Group 2 – PM Social Media Use and Parasocial Relationship

Parasocial relationship through social media: Assessing the influence of Prime Minister’s (PM) social media presence on Singapore Management University (SMU) students’ confidence in him Inspiration for the topic As a team, we are pretty keen on politics and current affairs. We read the research paper by (Chung and Cho, 2014) during the second week of the curriculumContinue reading “G1 – Group 2 – PM Social Media Use and Parasocial Relationship”