G1 | PepsiCo Inc. | Group 8

PepsiCo Inc. Overview of PepsiCo Inc. “Pepsi-Cola hits the spot / Twelve full ounces, that’s a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you“. This was the radio advertising campaign which Pepsi came up with during the Great Depression – a catchy jingle created to encourage price-sensitiveContinue reading “G1 | PepsiCo Inc. | Group 8”