KyuJin SHIM

COMM346 AY2017-18 has finished all this term’s course-work

COMM346 has finished all this term’s course-work . Student presentations were held during Weeks 12-13. Corporate executives from OhChaCha and Nine Fresh who are the clients of Alto Marketing – the digital consultancy – visited COMM346 and attended students’ pitch. OhChaCha executive directors received well the CSR ideas and video viral campaigns. The NineContinue reading “COMM346 AY2017-18 has finished all this term’s course-work”

Discovery project winners

We have seven discovery project winners. From G1, four students, Marcos, Samantha, Seraphyn and Xue Ling won the prize. From G2, Khee, Regina, and Myra demonstrated good performance in tracking the organization of interest. Cheryl and Jonas’s project delivery, who are the top opening essay winners, were also outstanding. All the groups effectively have usedContinue reading “Discovery project winners”

Digital Marketing Specialist, Will Carnwath visited COMM346

Will Carnwath lectured for COMM346, illustrating new pressures and extended responsibilities of corporations with regards to digital innovations and changing trends in marketing communications. In the lecture he shared new trends, specifically, perishable content, visual content dominance, changing editorial algorithms, the demise of the traditional human bylines, and social business initiatives in the B-to-B sector.Continue reading “Digital Marketing Specialist, Will Carnwath visited COMM346”