A marketing guru crossing from analogue and digital helped enlighten our class.

Mr. Chee Yue, the director of XYZ Wave Private Limited, shared in-depth industry insights with COMM 346. Mr. Chee Yue is the trusted partner of agencies, brands and MNCs in Asia, charting and navigating the digital transformation of their business, marketing and customer engagement since 2000 with the last five years focusing on technological innovationContinue reading “A marketing guru crossing from analogue and digital helped enlighten our class.”

Top opening essay award

We have four top opening essay award winners for COMM346, AY2017-18 Term 1. From G1, the winners are Jun Kai and Melanie. Jun Kai’s opening essay was impressive as he brought up an interesting issue regarding the law industry and its digital adoption. Melanie’s essay created a strong impression of her keen interest in theContinue reading “Top opening essay award”

Synthesio workshop at COMM346

Steven Zheng, the Regional Account Manager of Synthesio, APAC, along with his colleagues, Henry Chow and Kimly Anaissa, spoke about social listening (13, 14 September).  The workshop session was very informative and enlightening for the students as the presenters walked through all the demos and helped students get practical strategies for effective social media listeningContinue reading “Synthesio workshop at COMM346”