Remain Vintage, but Never Conventional. That is the unwavering mission statement that forms the very core of Fila’s brand identity. Yet despite remaining true to this brand promise, Fila’s unique brand identifier of staying true to heritage while pursuing creative innovation had become drowned in the sea of aggressive branding and marketing campaigns by itsContinue reading “Fila USA – Remain Vintage, but Never Conventional.”
Author Archives: Lee Jia Wen
G1 [G10] Fila
About Fila Fila, Inc. is an Italian-South Korean sporting goods company. It was founded in 1911 in Italy, and is one of the world’s largest sportswear manufacturing companies. Its primary competitors are Adidas, Nike, Puma and Reebok. Our project proposal will be tailored for its U.S. audience. Why Fila? Fila came to our team’s attentionContinue reading “G1 [G10] Fila”
Marketing communication 