Fila USA – Remain Vintage, but Never Conventional.

Remain Vintage, but Never Conventional.  That is the unwavering mission statement that forms the very core of Fila’s brand identity. Yet despite remaining true to this brand promise, Fila’s unique brand identifier of staying true to heritage while pursuing creative innovation had become drowned in the sea of aggressive branding and marketing campaigns by itsContinue reading “Fila USA – Remain Vintage, but Never Conventional.”