Group 2: Coffee Bean & Tea Leaf

Hi friends! We are Group 2 presenting on the social media analysis of Coffee Bean and Tea Leaf (CBTL). The group consists of Elizabeth, Juliane, Jeannie, Mark and Jingfang. As coffee lovers ourselves, we often wondered why CBTL is perceived to be less competitive despite its superior coffee quality in the local market. Therefore, weContinue reading “Group 2: Coffee Bean & Tea Leaf”