Greetings everyone! My team and I would like to present our social media analysis of our client company, that is Burger King. Founded in 1953, Burger King has grown to become the second largest American fast food chain with over 12,000 franchises in 73 countries. Its mission is to offer reasonably priced quality food, servedContinue reading “Group 8: Burger King”
Author Archives: Nina Leong
Nina’s Media Case Analysis
Hi everybody, it’s my pleasure to introduce to you how #Facebook as a popular platform on social media has been widely utilised by many organisations to achieve their communication objectives. Different organisations have their specific communication objectives and each would use its own strategies to serve its own purposes. I shall attempt to look intoContinue reading “Nina’s Media Case Analysis”
How far can social media analytics help us in social media listening?
As we have learnt in class and tried our hands on the technology provided to aid us in our group project, a thought of “how far can such technology help companies tune in to social media listening to understand the needs of their target audiences and in turn, create business strategies that drive up revenueContinue reading “How far can social media analytics help us in social media listening?”
Marketing communication 