KyuJin SHIM- BIO

Dr KyuJin Shim is a Lecturer in Media and Communications at the University of Melbourne. Prior to joining the University of Melbourne in 2018, KyuJin was an Assistant Professor of Corporate Communication at Singapore Management University, Singapore. KyuJin’s research interests are ethical consumerism and political consumerism in the context of corporate ethics and social responsibility, and social media, crisis management and international PR with regard to globalization and digitization in communication.

 

KyuJin Shim, PhD

Lecturer

University of Melbourne

Contact:

+61 383 446 719•

27 Royale Parade Parkville, VIC 3053, Australia

q.kyujinshim@gmail.com

 

 

EDUCATION

 

Ph.D. in Mass Communication, Syracuse University, Syracuse, NY, USA (2013)

Samuel Irving Newhouse School of Public Communications

▪    Dissertation: The Role of Ethical Evaluation of Corporate Social Responsibility in the Perception of Corporate Hypocrisy, the Intention of Opinioned Communication and Behavior toward a Firm

▪    Advisor: Dr. Denis F. Kinsey

M.A. in Telecommunication, Michigan State University, East Lansing, MI, USA (2010)

▪    Thesis: After Closing the Rural Broadband Gap: The Case of Korean Information Network Village

▪    Advisor: Dr. Robert LaRose

 

`

B.A., Ewha Womans University, Seoul, Korea (2001)

▪    Major: Journalism and Media Studies

 

 

ACADEMIC POSITION

 

University of Melbourne (July 2018 –  Currently)

Faculty of Arts

School of Culture and Communication

Lecturer in Marketing Communication

 

Singapore Management University (July 2014 – June 2018)

Lee Kong Chian School of Business

Assistant Professor of Corporate Communication

 

 

HONORS AND AWARDS

 

Learning and Teaching Initiatives Grant 2019 University of Melbourne (AUS$ 7,581)

“Developing writing and research skills among undergraduate and postgraduate Media and Communications students,” Co-CI

 

The Faculty Internal Grants – University of Melbourne (AUS$10,000) 2018-2019

 

Singapore Management University – Ministry of Education Research Grant (S$35,000)

15-C207-SMU-021

Singapore Media Development Agency Grant (S$95,800)

Co-PI, Approved for three years (2015 OCT – 2018 SEP)

 

Singapore Management University – Ministry of Education Research Grant (S$19,989)

“Understanding consumers’ motives for word of mouth behaviours during an organizational crisis”

Co-PI, Approved for one year (2016 OCT- 2017 SEP)

 

Top Faculty Paper Award (First place) ICA PR Division, 2017

Shim, K., Cho, H.C., Kim, S., & Yeo, S. Impact of Moral Foundations on Consumers’ Boycott Intentions: A Cross-Cultural Study of Crisis Perceptions and Responses in US, Korea, Malaysia and Singapore, PR division, ICA 67TH ANNUAL CONFERENCE, May, 2017, San Diego, US

Doctoral Prize for Excellence in Scholarship and Research

S.I. Newhouse School of Public Communications, Syracuse University, 2013

 

Newhouse Dissertation Research Grant (US$2,000)

Graduate School at the Syracuse University, 2013

 

S.I. Newhouse graduate fellowship (US$22,460)

Graduate School at the Syracuse University, 2013

 

Newhouse Dissertation Research Grant (US$2,000)

Graduate School at the Syracuse University, 2013

Newhouse Travel Grant

Graduate School at the Syracuse University, 2010-2013

 

Academic Merit Scholarship GPA: 4.05/4.3

Ewha Womans University, Spring 1999

 

Ewha Special Contribution Scholarship

Ewha Womans University, 1997-1999

 

Professional Journalism Program Scholarship

Ewha Womans University Broadcasting Institution, Summer 1998

 

 

RESEARCH

 

Research interests include studying Corporate Communication, Corporate Social Responsibility, Social media, International Public Relations.

 

Journal Publications (Refereed)

 

16- Shim, K., & Kim, S. (In press). Ethically rigorous or ethically pragmatic?: The role of the public’s ethical orientation in attitudinal and behavioral response to CSR. accepted for publication in Asian Journal of Business Ethics

 

15- Kang, S., Shim, K., & Kim, J. (In press). Social Media Posts on Samsung Galaxy Note 7 Explosion: A Comparative Analysis of Crisis Framing and Sentiments in Three Nations, accepted for publication in Journal of International Crisis and Risk Communication Research. ISSN: 2576-0025

 

14- Lim, J. S., & Shim, K. (In press). Corporate Social Responsibility Beyond Borders: U.S. Consumer Boycotts of a Global Company over Sweatshop Issues in Supplier Factories Overseas, accepted for publication in the American Behavioral Scientist. [SJR Q1 0.84, SSCI: 2017 impact factor: 1.749, 5-year impact factor: 3.125]

 

13- Shim, K., & Oh, S. (2019). Does Fear of Isolation Disappear Online? Attention-Seeking Motivators in Online Political Engagement. Media and Communication, 7(1), 128–138. ISSN: 2183–2439. DOI: 10.17645/mac.v7i1.1761 [SJR Q2 0.44, Scopus]

 

12- Shim, K., Cho, H.C., Kim, S., & Yeo, S. (2018). Impact of Moral Foundations on Consumers’ Boycott Intentions: A Cross-Cultural Study of Crisis Perceptions and Responses in US, Korea, and Singapore. Communication Research. https://doi.org/10.1177/0093650218793565 ISSN 0093-6502 [SJR Q1 1.82, SSCI: 2017 impact factor: 3.391, 5-year impact factor: 4.024]

 

11- Shim, K., & Oh, S. (2018). Who creates the Bandwagon? The dynamics of fear of isolation, opinion congruency and anonymity-efficacy on social media in the 2017 South Korean presidential election. Computers in Human Behavior. 86, 181-189. ISSN 0747-5632 https://doi.org/10.1016/j.chb.2018.04.012 [SJR Q1 1.71, SSCI: 2017 impact factor: 3.356, 5-year impact factor: 4.417]

 

10- Krishna, A., Kim, S., & Shim, K. (2018). Unpacking the Effects of Alleged Gender Discrimination in the Corporate Workplace on Consumers’ Affective Responses and Relational Perceptions. Communication Research, https://doi.org//10.1177/0093650218784483 ISSN 0093-6502 [SJR Q1 1.82, SSCI: 2017 impact factor: 3.391, 5-year impact factor: 4.024]

 

9-Shim, K., & Kim, J-N. (2017). The impacts of ethical philosophy on the corporate

hypocrisy perception and communication intentions toward CSR. International Journal of Business Communication. [SJR Q1 1.82, 0.59 Scopus] ISSN 2329-4884

https://doi.org/10.1177/2329488417747597

 

8- Shim, K., Chung, M, & Kim, Y. (2017). Does ethical orientation matter? Determinants of public reaction to CSR communication. Public Relations Review, 43, 817-828. https://doi.org/10.1016/j.pubrev.2017.05.001 ISSN 0363-8111 [SJR Q1 1, SSCI: 5-year impact factor: 1.916] 2017.11.01.

 

7– Shim, K., & Yang, S. U. (2016). The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company. Public Relations Review, 42, 68-78. https://doi.org/10.1016/j.pubrev.2015.11.009 ISSN 0363-8111 [SJR Q1 1, SSCI: 5-year impact factor: 1.916]

 

6- Shim, K. (2016). Subjectivity in media source perception: Fox news versus NPR.

Journal of Applied Journalism & Media Studies, 5(2), 177-197. https://doi.org/10.1386/ajms.5.2.177_1 ISSN 2001-0818 [ESCI]

 

5- Shim, K., Golan, G, J., Day, A., & Yang, S. U. (2015). Beyond the Western

Masses: Demography and Pakistani Media Credibility Perceptions. International Journal of Communication, 9, 2282–2305.  ISSN 1932-8036 [SJR Q1 0.87, SSCI]

 

4- Shim, K, & Moon, B. (2015). The Effect of Biased Expectation of News Media on

Persuasion in a Government Crisis: Expectancy Violation Theory. Korean Journal of Advertising, 26(2), 343-359. ISSN 1225-0554 2015.02.23.

 

3- Shim, K. (2014). Impact of social media on power relations of Korean health

Activism. Media and Communication, 2(2) 72-83. http://dx.doi.org/10.17645/mac.v2i2.7 [SJR Q2 0.44, Scopus] 2014.07.24.

 

2- Shim, K. (2013). Strategic corporate social responsibility and local health

activism: An exploration into the case of Novartis’ issues management. Health Communication Research, 8, 81-119.

 

1- Shim, K. (2013). After Broadband Infrastructure Saturation: The Impact of

Public Investment on Rural Social Capital. International Journal of Communication, 7, 26–47. ISSN 1932-8036 [SJR Q1 0.87, SSCI]

 

 

Journal publications (Revise and resubmit)

 

Hong, S., & Shim, K. Ethical Public Typology: How Does Moral Foundation Theory and Anti-Corporatism Predict Public Differences in Crisis? Manuscript submitted for consideration of International Journal of Strategic Communication.

 

Journal publications (In preparation)

Shim, K., & Cho, H. Moral Foundations, Ethical Consumers, and Boycott Intentions: Latent Profile Analysis of Ethical Consumers in the US and Malaysia submitted in for consideration of Business Ethics Quarterly.

 

Invited Publications

Shim, K. (2015) Hardcore Subcultures for Law-Abiding Citizens and Online

Nationalism: Case Study on the Korean Internet Community ILBE Jeojangso: In W. Hofmeister, M. Sarmah & P. Rueppel (Eds.), Nationalism in Asia and Europe. Panorama – Insights into Asian and European Affairs 2 (165-175). Singapore: Konrad-Adenauer Stiftung Ltd.

 

Shim, K. (2012) The impact of social media on journalism: the era of neo-network

journalism. The Journalism Research Institute (JRI) Occasional Paper, Rutgers University.

             

Professional Publications

Shim, K. Article published on LinkedIn: How did Facebook beat Google Plus?: https://www.linkedin.com/pulse/how-did-facebook-beat-google-plus-kyujin-shim?trk=prof-post

 

Conference Proceedings

Shim, K., & Lim, J. S. (2017). Do consumers’ moral foundations predict boycotts? Mediating roles of blame attributions and anger in driving US consumers’ anti-sweatshop boycotts. Full paper published in Proceedings of the Korean Academic Society for Public Relations’ 2017 Annual Conference, 26 May 2017 at Sungkyunkwan University in Seoul, South Korea.

 

Shim, K. (2016). The Role of Ethical Orientation in Two Countries: Different Outcomes in Perception of Corporate Authenticity and Pro-Firm Behavior Intention. Abstract published in Proceedings of the 18th International Conference on Management, Education and Social Science, Dubai, UAE, June, 2016.

 

Shim, K. (2015). Ethical Consumers, The Myth or the Reality?: The Effects of Ethics in CSR on Corporate Authenticity and Pro-Firm Behaviours. Full paper published in Proceedings of the 17th International Conference on Corporate Strategy and Social Responsibility, Zurich, Switzerland, July, 2015

 

Conference Presentations (Refereed)

J, S, Lim, & Shim, K. (2019) Corporate Social Responsibility Beyond Borders: U.S. Consumer Boycotts of a Global Company over Sweatshop Issues in Supplier Factories Overseas, Paper presented at in the 2019 AMS Annual Conference to be held in Vancouver, BC, Canada, May 29-31.

 

Kang, S., Shim, K., & Kim, J. (2018) News Coverage of the Samsung Galaxy Note 7 Explosion on Social Media: A Comparative Analysis of Framing and Sentiments in South Korea, the U.S. and China. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication, DC Washington, August 2018.

 

Hong, S., & Shim, K. (2018) Ethical Public Typology: How Does Moral Foundation Theory and Anti-Corporatism Predict Public Differences in Crisis? Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication, DC Washington, August 2018.

.

Shim, K., Oh, S., Kim, S. (2017). Does Fear of Isolation Disappear Online? Anonymity- and Attention-seeking Motivations behind Online Political News Consumption and Discourse. Paper to be presented at the annual convention of the Association for Education in Journalism and Mass Communication, Chicago, August 2017.

 

Shim, K., Cho, H.C., Kim, S., & Yeo, S. (2017). Impact of Moral Foundations on Consumers’ Boycott Intentions: A Cross-Cultural Study of Crisis Perceptions and Responses in US, Korea, Malaysia and Singapore. Paper to be presented at the 67th ICA Conference, San Diego, US, 28, May, 2017 ** Top faculty paper award

 

Chung, S., Shim, K., & Kim, S. (2017). Understanding Antecedents of Civic Engagement  in the Age of Social Media: From the Perspective of Efficacy Beliefs. Paper to be presented at the annual convention of the Association for Education in Journalism and Mass Communication, Chicago, August 2017.

 

Shim, K. (2016). Fear of Isolation, Online Efficacy, and Selective Exposure in Online

Political Discourse Paper presented as a keynote speech at ICHSS 2016: 18th

Iternational Conference on Human and Social Sciences, Rome, Italy, 8,December,

2016

 

Shim, K., & Chung, M. (2016). What Influences Publics’ Reaction to CSR: The Role  of                 Media Frames and Ethical Orientation,” has been accepted for presentation. Paper presented at the annual convention of the International Communication Association, Fukuoka, Japan, June 2016.

 

Shim, K. & Kim, S. (2016). The Role of Ethical Orientation in Two Countries:

Different Outcomes in Perception of Corporate Authenticity and Pro-firm Behavior Intention. Paper presented at the Australia-Middle East Conference on Business and Social Sciences 2016, Dubai, UAE.

 

Kim, S., & Shim, K. (2016). Predicting Publics’ Anti-Corruption Behavioral and

Communicative Intention: The Roles of Justice, Ethical Performance, Democracy and Authoritarian leadership for Government-Public Relations in South Korea. Paper presented at the CCI Conference on Corporate Communication 2016, New York, USA.

 

Shim, K., & Kim, S. (2015). Ethically rigorous or ethically pragmatic?: The role of

the public’s ethical orientation in attitudinal and behavioral response to CSR. Paper presented at the ICCSSR 2015 : International Conference on Corporate Strategy and Social Responsibility in Zurich, Switzerland 29-30 July, 2015.

 

Shim, K. (2015). Strategic corporate social responsibility and local health activism:

An exploration into the case of Novartis’ issues management. Paper presented at the Australasian Conference on Business and Social Sciences 2015, Central Queensland University, Sydney, 14 April, 2015.

 

Shim, K. (2014). Strategic corporate social responsibility and local health activism:

An exploration into the case of Novartis’ issues management. Paper presented at the 3rd International Conference on Social Responsibility, Ethics and Sustainable Business, Barcelona, Spain, October 2014.

 

Shim, K., & Moon, B. (2013). Integrating media and message strategies for

national crisis management: applicability of expectancy violation theory to a post-crisis communication. Paper presented at the annual convention of the Korean Academic Society for Public Relations, Seoul, November 2013.

 

Shim, K., & Yang, S. U. (2013). Attribution of corporate hypocrisy in corporate

social responsibility perceptions: The effect of bad reputation and responsiveness to crisis. Paper presented at the annual convention of the International Communication Association, London, June 2013.

 

Shim, K., Day, A. G., Golan, G, J., Yang, S. U. (2012). Traditional and new media

credibility in Pakistan. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication, Chicago, August 2012.

 

Shim, K. (2012). E-mobilization and empowered health activism: How social

media changes the mutuality between Korean health activism and its external counterparts. Paper presented at the annual convention of the Association for Education in Journalism and Mass Communication, Chicago, August 2012.

 

Shim, K. (2012). Subjectivity in media source perception: Fox News versus NPR.

Paper presented at the annual convention of the International Communication Association, Phoenix, May 2012.

 

Shim, K. (2011). Active audience, media source and persuasion: The Korean

government and crisis communication. Paper presented at the annual convention of the National Communication Association, New Orleans, November 2011.

 

Shim, K. (2011). Concept of explication: selective credibility. Paper presented at

the annual convention of the Association for Education in Journalism and Mass Communication, St. Louis, Aug 2011.

 

Shim, K. (2011). Source credibility, situational dissonance and propagandistic

motives. Paper presented at the 9th Annual International Conference on Communication and Mass Media, Athens, Greece, May 2011.

 

Shim, K., Lee, S. A., & LaRose, R. (2010). What happens after the rural broadband

gap is closed? The case of Korean information network village. Paper presented at the annual convention of the National Communication Association, San Francisco.

 

Invited presentations (** Flight and accommodation package awarded)

Shim, K. (2017). Do consumers’ moral foundations predict boycotts? Mediating roles of blame attributions and anger in driving US consumers’ anti-sweatshop boycotts. Paper to be presented at the Korean Academic Society for Public Relations’ 2017 Annual Conference, 26 May 2017 at Sungkyunkwan University in Seoul, South Korea.

 

**Shim, K. (2015). The Formation of Hardcore Subcultures for Law-abiding

Citizens and Online Nationalism: The Case of the Korean Internet Community ILBE Joejangso. International Conference on Nationalism in Asia and Europe Jointly organised by Konrad‐Adenauer‐Stiftung (KAS) and East Asian Institute (EAI), National University of Singapore, Singapore, 7-8 May 2015.

 

**Shim, K. (2015). Stakeholder engagement and social media. Paper presented as a

keynote speech at the 3rd Annual Stakeholder Communication and Engagement for Major Projects Forum 2015, Kuala Lumpur, Malaysia, 10-11 February 2015.

 

Shim, K. (2014). Neo-Network journalism and activism in Korea. Paper presented

at the East Asia Institute, Singapore, December 2014.

 

Shim, K. (2014). PR ethics in digital age. Paper presented at the PR Asia 2014,

Singapore, November 2014.

 

Shim, K. (2012). The impact of social media on journalism: the era of neo-

network journalism. Paper presented at the Eastern Communication Association Convention, April, 2012, in Cambridge, MA.

 

Reports & Other Publications

Shim, K. (June, 2018). Commentary on sustainability in GCNS Youth Forum 2019, Singapore. http://www.gcnsyouthforum.org/speaker/kyujin-shim/

 

Shim, K. (June, 2017). Commentary on social media discourse in Singapore, Channel   News Asia Singapore. https://video.toggle.sg/en/series/talking-point-2017/ep7/515959

 

Shim, K. (May, 2017). Contributor, Business insights-Corporate Hypocrisy, MK The Biz Times http://mba.mk.co.kr/view.php?sc=51000004&cm=20170421&year=2017&no=270369&selFlag=&relatedcode=

 

 

TEACHING EXPERIENCE

Previous teaching experience includes courses in research method, communication and society as well as social media and organization. Teaching interests includes courses in social media and strategic communication, mass communication theory, and public relations.

 

MECM 90036 Foundations of Marketing and Communication

Subject Coordinator/Lecturer

University of Melbourne

SEM 1 2019 (1 lecture session,  87 students)

 

 

MECM 90024 Strategic Content Creation

Subject Coordinator/Lecturer/Tutor  

University of Melbourne

SEM 1 2019 (1 lecture session,  88 students)

SEM 2 2018 (1 lecture session,  150 students)

SEM 2 2018 (1 tutorial session,  16 students)

 

 

COMM 346: Social Media Strategy

              Instructor of Record

            Singapore Management University

Spring 2018 (1 session, 45 students)

Fall 2017 (2 sessions, 90 students)

Spring 2017 (1 session, 45 students)

Fall 2016 (2 sessions, 90 Students)

Summer 2016 (1 session, 20 students)

Spring 2016 (2 sessions, 90 students)

Fall 2015 (1 session, 45 students)

Fall 2014 (2 sessions, 90 students)

 

PRL 611: Public Relations Research

Guest lecturer

Syracuse University

Topics: Research method, SPSS introduction, Ethics in Research

Spring/Fall 2013

 

PRL 611: Public Relations Research                             

Guest lecturer                                                                                                

Syracuse University

Topics: SPSS introduction

Fall 2012

 

COM 107: Communication and Society

Teaching Assistant/Guest lecturer

Syracuse University

Topic1: Comparative review on the cases of U.S and South Korea, Internet and profitability, new media impact on newsroom routines and public opinion

Topic2: Social media adoption and globality

Taught: Spring 2011/Fall 2010

 

 

PROFESSIONAL EXPERIENCE

Graduate Research Assistant – Syracuse University (Aug. 2011-Aug. 2012)

  • ▪ Professor: Dr. Makana Chock (Summer 2012)
  • ▪ Endowed Chair: Dr. Sung-Un Yang (Fall 2011/Spring 2012)
  • ▪ Endowed Chair: Dr. Fiona Chew (Summer 2011)

 

MSU CIBER, Journalism team, Staff Editor, Michigan State Univ. (Aug. 2009-Dec.2009)

▪    Covering news stories about MSU, the Eli Broad College of Business and global business issues across the greater Lansing area

 

Daum Communications, Seoul, Korea. U-Video Platform Division Web Director (Dec. 2006-Nov. 2007)

▪    Directing PCC (proteur-created content) and UCC video services

▪    Sourcing online video content

▪    Web editing & online video featuring

▪    Conducting online video co-marketing projects with diverse non-profit/for-profit organizations

▪    Launching “KnowHowPot,” providing informative video clips online

 

Daum Communications, Seoul, Korea. News Sector Manager (May. 2005-Nov. 2006)

▪    News Sector management

▪    Creating self-titled interview series, including more than 100 celebrities and politician   interviews including the tenth President of South Korea, Lee Myung Bak

▪    News coverage and editing

 

Daum Communications, Seoul, Korea. Editor (June. 2003-Apr. 2005)

▪    News coverage of political, social & entertainment issues

▪    Broadcasting and editing long text, news blogs and online video clips

▪    Overseas Correspondent: NY, San Francisco, Boston (Aug 2004)

 

KBS (Korean Broadcasting System), Seoul, Korea. Guest Reporter (Aug. 2003-Aug. 2004)

▪    KBS 1 Radio “Open Space for Debate”

▪    Reporting about public opinion created by online discussion space

 

KTV (Korean government broadcasting) Seoul, Korea. Guest Reporter (Aug. 2003-Aug. 2004)

▪    KTV morning show

▪    Reporting on public opinion generated in the online discussion space

 

CJB (SBS local network), CheongJu, Korea. General Assignment Reporter (Jan. 2001-May. 2003)

▪    Reporting in-depth news coverage of local and national issues

▪    Presenting live on-site reporting

▪    Overseas Correspondent: Yakutsk and Khabarovsk, Russia (May 2003)

 

EBS (Ewha University Broadcasting Station), Seoul, Korea. Announcer (Mar. 1997-July. 1999)

▪    Hosting university-wide Broadcasting festivals, presenting daily TV and Radio programs for campus broadcasting

 

 

SERVICE

University Undergrad Committee, University of Melbourne, MAR 2019-

Undergrad coordinator, School of Culture and Communication

 

Coordinator of International Exchange Students, University of Melbourne, MAR 2019-

 

External Thesis Examiner for MA candidate (April 2018)

MA Candidate: Hong Soo Kyong, Department of Communications and New Media, Faculty of Arts and Social Sciences, National University of Singapore

Thesis title: Relationships between Situated Cognition, Communication Behavior and Health Behavior Related to Obesity through the Situational Theory of Publics

 

External Doctoral Thesis Examiner (Fall 2016)

PhD Candidate: Normalis Binti Amzah (MS), Department of Japanese Studies, National University of Singapore

Thesis title: Corporations as Environmentalists, Leading the Ecological Discourse in Japan through green advertising

 

Professor of Practice Review Committee (2011)

Review of renewal contract for two positions in Professor of Practice

Prof. Richard Dubin & Prof. Robert Lloyd, Syracuse University

 

Editorial Board Member: Journal of Psychological Research, OCT 2018 to present

 

Director for Global Listening Centre (2018-present)

http://www.globallisteningcentre.org/member/kyujin-shim/

 

Journal Article Editor & Reviewer

  • n International Journal of Business Communication, Manuscript ID: IJBC-19-0120, September, 2019
  • n Public Relations Review Manuscript ID: PUBREL_2018_345_R1, November, 2019
  • n Corporate Communications: an International Journal, Manuscript ID: CCIJ-05-2018-0061, June, 2018
  • n International Journal of Business Communication, Manuscript ID: IJBC-18-0041, June, 2018
  • n Article Editor for Manuscript ID SO-17-0561 for SAGE Open, November, 2017
  • n Environmental Engineering and Public Health, Manuscript ID: ijerph-245882, November, 2017
  • n Sustainability, Manuscript ID: sustainability-219275, September, 2017
  • n Journal Article Editor for Manuscript ID SO-15-1273 for SAGE Open, May, 2016
  • n Corporate Communication: An international research, Manuscript ID CCIJ-12-15-0078, June, 2016
  • n Social Business, SB-2015-0009, October 2015
  • n The International Journal of Press/Politics, Manuscript ID RA-IJPP-Mar-2015-028, March, 2015
  • n Corporate Communication: An international research, Manuscript ID CCIJ-2014-0066.R1, February, 2015

 

Conference Paper Reviewer

  • n International Communication Association, San Diego, US, Mass Comm. Division, PR Division, 2017
  • n International Communication Association, London, UK, PR Division, 2012

 

 

 

 

 

 

Social Analytic Provider Exmart CEO visits COMM346

Big data analytic company Exmart collaborates with COMM346.

 

On January 31 and February 1, Exmart Founder and CEO Kazuhiro Gokyu visited and spent time with COMM 346.

 

 

CEO Gokyu presented Exmart’s fascinating ten-year history of specialized data solutions, including data extraction, transformation and utilization, and social listening strategies. He described how such tools are utilized for major global clients such as Daikin. After watching a Channel News Asia documentary video on digital fundraising – featuring CEO Gokyu – the COMM 346 group and its valuable guests participated in a workshop session about data extraction and R analytics.

https://www.channelnewsasia.com/news/video-on-demand/why-it-matters/charity-2-0-9841278

In addition, Exmart’s Shane Low, in charge of both project management and strategic sales, offered a brief introduction of Exmart applications, demos and work assignments. He described how over the previous few months, Exmart had worked with researchers from NTU, NUS and SMU, seeking “to automate much of the data work which is manual and tedious so that researchers can focus on generating key insights and drawing novel inferences.” Shane further explained how important this is to collaboration with clients, and of course, to retaining them.

COMM346 G2’s Josh HO Xian Zheng was one of many who commented that they found the session interesting and that it furthered their “learning about the workings behind social analysis.”

Exmart sees candidates for its internship programs, which benefit students via generous stipends and learning opportunities on various social analytic toolkits. For further details please email Shane Low, shane@exmart.com.sg