1.) Introduction: Amex’s business model generates revenue from both the consumer and the merchants through expenditure on its credit cards, and finance charges and fees. (MarketLine, 2016) Although Amex provides a wide range of specialized card services and privileges and discounts across the globe, we will be focusing our attention on the Singapore market, specificallyContinue reading “American Express [Amex]: Social Media Analysis”
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American Express (AMEX)
Background American Express Company (hereon known as “Amex” or “the company”) is one of the largest providers of travel related services and payment services in the world. Together with its subsidiaries, Amex provides financial products and services to individuals, businesses, corporations and institutions. It has a worldwide presence, although the company’s chief market is theContinue reading “American Express (AMEX)”
Marketing communication 