Recently, reality TV personality Kylie Jenner posted a casual opinion of how she has started fancying Snapchat (a multimedia social messaging app) slightly lesser off late. Little did she know that it would cause shake the ‘Snap’ stock price by a massive 6% and cause losses worth $1.3 billion for investors. This example goes onContinue reading “Impact of Social Media on Wall Street”
Author Archives: rohankapur2014
Ever since the advent of social media, various agencies have used the platform to manipulate the stock market. By spreading false, exaggerated and unfounded news, investors have been seen to get influenced and wrongly take buy/sell decisions. Since social media is so popular and prevalent nowadays, any news – whether true or not – isContinue reading
Marketing communication 