Beer & Twitter – An Intriguing Brew (G1)

Hello everyone! Hope you’re all doing well. As suggested by the title, this post is a short summary of my Individual Project for the semester, which analyses the Twitter strategy of three beer brands – Budweiser, Heineken & Miller Lite. Introduction: Beer and Twitter make for an interesting combination that could be considered as two sidesContinue reading “Beer & Twitter – An Intriguing Brew (G1)”

G1, Group 1 – Abercrombie & Fitch Project Summary

Hello everyone, How you doin’!* As you may recall from our proposal presentation, our project aims to develop social media strategies for American retail giants Abercrombie & Fitch. Of late, A&F has unfortunately suffered plummeting sales, attributed to several key events surrounding their exclusionary marketing techniques. A&F has  We thus seek to augment A&F’s ongoing global rebranding exercise, specifically in the Singapore market. SocialContinue reading “G1, Group 1 – Abercrombie & Fitch Project Summary”

Native Advertising – Creativity or Compromise?

Sheer lighthearted brilliance from the tenacious, satirical and uber-conscious John Oliver on the negative side of native advertising (an absolute must-watch): https://www.youtube.com/watch?v=E_F5GxCwizc There seems to be two sides to the argument here for native advertising. First – the one we’re aware of – targeting the content-loving, ad-hating, editorial-and-everything-else-related hungry teenage bandwagon of consumers with fresh editorial-style advertisingContinue reading “Native Advertising – Creativity or Compromise?”