Yang Shuzhen

Udders Ice cream- Building an ice cream brand community

Hi everyone! PS: Happy Graduation to those who are graduating! The Title of my individual research report is –More than just an ice-cream parlour: Building an entire ice-cream community on Facebook My Research Question is: How can Udders, a home-grown ice-cream parlour of 9 years, utilize Facebook to revitalize their brand and build up their brand communityContinue reading “Udders Ice cream- Building an ice cream brand community”

G2 | Group 2 | Zappos

Zappos.com, Inc. (Zappos) is a Las Vegas-based online retailer, founded by Nick Swinmurn in June 1999. He was inspired by his own unpleasant experience of failing to find his desired pair of shoes at his local mall. Therefore, he decided to approach Tony Hsieh and Alfred Lin with the idea of selling shoes online. AContinue reading “G2 | Group 2 | Zappos”