Individual Project – PohTeckToes Blogger

Hi all! Hope you’ve all been well 🙂

This will be a short summary of my chosen individual project – a local travel blogger Hendric Tay, also better known as PohTeckToes.

Introduction

Hendric Tay is a travel blogger that had risen to fame due to his exotic travel content and fun personality. He had recently won the OMY Best Travel Blog in the Singapore Blog Awards 2015 and his blog boasts an average of 30,000 visitors per month. On top of that, he leverages on multiple social media platforms to reach out to audiences such as travel enthusiasts, tourists and couch surfers.

I will be focusing on his Facebook Page, PohTeckToes Blog and Instagram to provide recommendations for improvements.

Research Questions

Currently, his Facebook Page, PohTeckToes Blog and Instagram provide informative and creative content, rich in visual imagery, hash-tags and tips for travel. On each of his social media platforms, certain types of posts have been extremely popular and engaging, while others reflect a lack in engagement and interaction with audiences.

Hence, I have chosen the following research questions:

  1. How effective are his three social media platforms, namely Facebook, the PohTeckToes blog and Instagram, in engaging his followers?
  2. How can he create more creative content on each of the platforms to boost his reader loyalty and online engagement?

Data Collection

Through a one-month tracking period of his Facebook, PohTeckToes Blog and Instagram, from 25 January to 22 February 2016, it can be seen that PohTeckToes has enjoyed an increase in followers, likes and shares across all three social media platforms.

However, there is a lack of online engagement and interaction with audiences on each of his platforms. Hence, upon analysis of his social media platforms, there are two main objectives that he can aim towards to achieve reader loyalty and online engagement.

Objective 1 – Create more visual content for readers

Facebook

(a) Create infographics for his blog posts

His blog provides very detailed information, but readers prefer to gain information from smaller bite-sized visual mediums. Hence, he could design infographics such as the following to increase reader viewership.

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Overview of his Iceland Trip 2015-2016

(b) Design informative infographics

He could also design informative infographics based on religious differences amongst different countries and provide current world news.

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Example of an informative infographic about eating customs in India

Additionally, he could also produce timely editorial content by following current news from around the world and creating infographics based on these events. He could then warn travellers who are planning trips to these countries to take note of security alerts.

Instagram

(a) #1quote1day

In line with The Travel Intern Project, he could host an Instagram contest to ask interested sign-ups to design and share their very own quote that is relevant to travel. This would add greater personal flavor, and also encourage users to use their own creativity to design a quote. Under the new hash-tag #teckmeaway, Hendric can then choose his favorite 3 designs to be reposted on his accounts.

(b) Piking Around The World

He could host a 15 second video contest on Instagram, where he asks audiences to video down what dance routine should be next. To make the contest go viral, he could use the hashtag #pohlaroidreams, where each dance move would be as aesthetic as a polaroid moment.

Objective 2 – Create new travel content 

As PohTeckToes is already successful in producing content for exotic travel experiences in the aspect of fun and adventure, he could explore travelling for a social cause. His future travel destination could be impoverished countries that are least visited, receives the least help or are relatively less publicized about. By doing so, he can raise awareness about these areas and promote volunteerism there.

For his blog posts to stand out from other competitor bloggers, Hendric could start an initiative to make his posts go viral. Instead of simply blogging about his experience, donating money or buying the beneficiaries gifts, he could give someone in the country a potato, and then ask them to write/draw on it, take a photo with them and then post it on his Facebook and Instagram account.

To increase awareness of his actions, he could also use the #shareapohtecktoe hashtag to link those interested in travel volunteerism together.

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An infographic of the #shareapohtecktoe Campaign

Conclusion

PohTeckToes is an incredibly talented travel blogger, and he should leverage on his skills more to appeal to audiences. By increasing visual appeal and creating more new content on his Facebook, Blog and Instagram, he will be able to reach out to even more audiences, establish reader loyalty and increase online engagement.

P.S. The Travel Intern Project has opened once again and I applied for it this time round! I actually did some of the recommendations I suggested it was really effective in increasing online engagement (in terms of likes and shares)! Hope good news awaits 🙂

 

#JeSuisBruxelles

Hi all, I’m sure you have heard about the recent Brussels Bombings which has just occurred yesterday. At least 31 people were killed and 200 injured in the attacks on Brussels.

In the wake of these explosions, thousands have gone online to share cartoons and their condolences using the hashtag #JeSuisBruxelles. As a result, the hashtag has trended for much of the day on Twitter.

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However many criticized netizens for being apathetic towards the Ankara bombings, which occurred on 13 March 2016. In fact, on Google news, typing in’Brussels attacks’ generated more than 18 million results, while ‘Ankara car bomb’ brought up fewer than 400,000 results.

In a post that has now gone viral and been shared more than 120,000 times, Mr Taylor, who has lived in Ankara for 18 months, said: “It is very easy to look at terror attacks that happen in London, in New York, in Paris and feel pain and sadness for those victims, so why is not the same for Ankara?”

The following tweets show other users who share the same sentiments:

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What do you think about the use of social media in both cases?

For more information:

http://www.independent.co.uk/news/world/europe/brussels-attacks-terrorism-isis-google-news-ankara-car-bombing-a6947646.html

http://www.independent.co.uk/news/world/europe/brussels-bombings-social-media-reaction-to-attacks-criticised-as-disproportionate-compared-to-ankara-a6947186.html

2016 Grammy Awards

As you all know, Taylor Swift and Kanye West have been in a very rocky relationship since 2009. Even in the recent 2016 Grammy Awards, Taylor Swift took a dig at industry sexism and rebutted Kanye West’s insulting song lyrics.

The ball was in Swift’s court, when 1989 won the Grammy for Album of the Year. Her response was impassioned and as clearly directed at West as it could be without mentioning his name: “As the first woman to win Album of the Year at the Grammys twice, I want to say to all the young women out there: there are going to be people along the way who will try to undercut your success or take credit for your accomplishments or your fame.”

Read more: http://www.rollingstone.com/music/news/taylor-swift-vs-kanye-west-a-beef-history-20160216#ixzz41RwSqVwZ

Before this, Kanye had taken his unhappiness for Taylor winning the 2009 VMAs to Twitter, causing an uproar amongst audiences. Even President Obama weighed in on the issue.

kanye-tweet1

In 2013, Taylor had two VMA nominations in the MTV Video Music Awards, and she tweeted:

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By going online, their conflict dragged on for the past 6 to 7 years and sorely affected the reputations of both artists.  Although names were not mentioned in public, it was obvious who the statements were targeting online. As such social media can be extremely dangerous and detrimental to relationships and we should be more cautious before posting anything online.

Some areas for thought:

  1. How could the issue have been better resolved online?
  2. How has Taylor’s 2016 speech affected the use of online mediums to fight for women’s rights?