Facebook – Snickers, Hershey’s, M&M

Hello Everyone! The US chocolate confectionery is largely dominated by two companies, The Hershey Company and Mars Incorporated, with a market share of 31.2% and 29.2% respectively. Despite both brand owners holding 7 brands of chocolate each, the Mars-owned M&M and Snickers brands have outperformed the Hershey-owned Reese’s and Hershey’s brand in both US and globally.Continue reading “Facebook – Snickers, Hershey’s, M&M”