Queries on the “Three Steps for Policy Evaluation” graph

Hello guys! Referring back to our lecture last week, we learned about the three steps for policy evaluation. I would like to clarify on the impact aspect of the social media policies.                                                                          Continue reading “Queries on the “Three Steps for Policy Evaluation” graph”

Queries on IMC (Week 3.1)

We discussed in class on how social media platforms have facilitated a more desired and sustainable way of building a positive brand image and promoting a favorable corporate reputation. IMC is seen as a “marriage” between marketing and public relation(PR) function of a company. From the discussion, I am still unclear on how IMC wouldContinue reading “Queries on IMC (Week 3.1)”