valdyarianto

  • Hello guys! Referring back to our lecture last week, we learned about the three steps for policy evaluation. I would like to clarify on the impact aspect of the social media policies.                                                                          …

  • We discussed in class on how social media platforms have facilitated a more desired and sustainable way of building a positive brand image and promoting a favorable corporate reputation. IMC is seen as a “marriage” between marketing and public relation(PR) function of a company. From the discussion, I am still unclear on how IMC would…

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