Hi, My media case analysis is on Google+, which is a social media platform launched by Google in 2011. My 3 sources followed are H&M, TOMS and Uniqlo and my presentation will be about how these 3 apparel companies, with different business strategies and target customers, leverage on Google+ to achieve both marketing & PRContinue reading “Media Case Analysis (Business) – Google+”
Author Archives: Xue Shan
Group 9 – BreadTalk
Hi! My group has chosen BreadTalk since it has been one of the top home-grown brands in Singapore. As most of us know, it’s a bakery chain specialising in producing a variety of breads, cakes and pastries. Recently, Breadtalk has come under fire on social media for a string of scandals that has damaged its reputation. First, manyContinue reading “Group 9 – BreadTalk”
Marketing communication 