COMM346 – G1 Individual Project: Lloyd’s Inn

Lloyd’s Inn is a 3-star, 34-room boutique hotel hidden strategically within the Orchard Road precinct. The hotel boasts an iconic, minimalist design after undergoing a complete rebranding initiative by FARM architecture in 2014. As with many boutique hotels, the hotel’s key differentiating factor is the provision of a unique hotel experience. Lloyd capitalizes on itsContinue reading “COMM346 – G1 Individual Project: Lloyd’s Inn”

G1 I Group 9 I Bata Singapore

  Founded in 1897 in Czech Republic by Thomas G. Bata, Bata has since gained international presence with footwear as its core business. With constant innovation in design and product development, the company strives to excel in operational and commercial execution across its international presence. Bata’s mass production enabled the company to sell shoes at “ridiculously lowContinue reading “G1 I Group 9 I Bata Singapore”