After having read the ROI article, I have the following insights to share.   Brand awareness   Traditionally, tracking studies and surveys are ways to track brand awareness. However, there are different ways to track brand awareness online. In social media, a company gains increased exposure if placed in highly relevant contexts, every time aContinue reading “SOCIAL MEDIA STRATEGIES.”

Brand Journalism – yay or nay?

I came across this online article which is relevant to our class discussion on 14 March. … we have no interest in working with content creators. Journalism is a calling and people are putting trust in you to study something and make a judgement. But if it’s someone who is getting money from a companyContinue reading “Brand Journalism – yay or nay?”