In Week 7, we watched and discussed McDonald’s Canada’s “Our Food Your Questions” program. Prof @qkyujinshim taught us about how messages should be self-serving, transparent radically and be real-time relevant. This reminded me of a similar campaign done by McDonald’s Singapore through brand journalism in making their fast food hipster/restaurant worthy. This video tapsContinue reading “Zero Moment of Truth”
Category Archives: Group Assignment
IKEA: Traditional Ad. vs. Online Content
In class, we watched an IKEA ad to show the differences between traditional media and digital media. I felt that it was interesting and inspiring for IKEA to make their “makeover ideas” video with elements of traditional media seen in how it builds the brand image. IKEA subtly communicates that it is a progressive companyContinue reading “IKEA: Traditional Ad. vs. Online Content”
OH CHA CHA (G1 – Group 7)
Hellooo there! Samantha here, representing Group 7 (Shandy, Jing Yi, Jeslyn & Mary). Here’s a brief recap of our project for those of you who missed it 🙂
Marketing communication 