Discovery project winners

We have seven discovery project winners. From G1, four students, Marcos, Samantha, Seraphyn and Xue Ling won the prize. From G2, Khee, Regina, and Myra demonstrated good performance in tracking the organization of interest. Cheryl and Jonas’s project delivery, who are the top opening essay winners, were also outstanding. All the groups effectively have usedContinue reading “Discovery project winners”

Digital Marketing Specialist, Will Carnwath visited COMM346

Will Carnwath lectured for COMM346, illustrating new pressures and extended responsibilities of corporations with regards to digital innovations and changing trends in marketing communications. In the lecture he shared new trends, specifically, perishable content, visual content dominance, changing editorial algorithms, the demise of the traditional human bylines, and social business initiatives in the B-to-B sector.Continue reading “Digital Marketing Specialist, Will Carnwath visited COMM346”

A marketing guru crossing from analogue and digital helped enlighten our class.

Mr. Chee Yue, the director of XYZ Wave Private Limited, shared in-depth industry insights with COMM 346. Mr. Chee Yue is the trusted partner of agencies, brands and MNCs in Asia, charting and navigating the digital transformation of their business, marketing and customer engagement since 2000 with the last five years focusing on technological innovationContinue reading “A marketing guru crossing from analogue and digital helped enlighten our class.”