Marketing Communication

Dr. KyuJin Shim

Dr KyuJin Shim is a Lecturer in Media and Communications at the University of Melbourne. Prior to joining the University of Melbourne in 2018, KyuJin was an Assistant Professor of Corporate Communication at Singapore Management University, Singapore.

My research

KyuJin’s research interests are ethical and political consumerism in the context of corporate ethics and social responsibility, and social media, crisis management and international PR with regard to globalization and digitization in communication.

My teaching interest lies in marketing communication, content marketing and storytelling, social media strategy and consumer behaviors.

MECM90024 MECM90036 COMM346

Recent publication

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Corporate hypocrisy
Ethical consumers
Online community and polics

Dr. KyuJin Shim

 Lecturer

School of Culture and Communication   Faculty of Arts

University of Melbourne

Do you have questions about marekting communication and other collaboration opportunity?

kyujin.shim@unimelb.com

​+61 3 8344 6719 

27 Royale Parkville Parkvile VIC

3052

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9:00 am – 5:00 pm
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