Dr. KyuJin Shim
Dr KyuJin Shim is a Lecturer in Media and Communications at the University of Melbourne. Prior to joining the University of Melbourne in 2018, KyuJin was an Assistant Professor of Corporate Communication at Singapore Management University, Singapore.
My research
KyuJin’s research interests are ethical and political consumerism in the context of corporate ethics and social responsibility, and social media, crisis management and international PR with regard to globalization and digitization in communication.
My teaching interest lies in marketing communication, content marketing and storytelling, social media strategy and consumer behaviors.
MECM90024 MECM90036 COMM346
Recent publication
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Corporate hypocrisy
Ethical consumers
Online community and polics
Dr. KyuJin Shim
Lecturer
School of Culture and Communication | Faculty of Arts
University of Melbourne
Do you have questions about marekting communication and other collaboration opportunity?
kyujin.shim@unimelb.com
+61 3 8344 6719
27 Royale Parkville Parkvile VIC
3052
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