G1 Individual Research Project – Analyzing the Facebook pages of Burger King, KFC and McDonald’s

Hi everyone! I’d like to share my research summary for the individual project. Introduction These days, social media has been gaining more importance as a tool for companies to market their products and their brands. This phenomenon also happens in fast food industry. Social media can be used to generate brand awareness and consumer engagement,Continue reading “G1 Individual Research Project – Analyzing the Facebook pages of Burger King, KFC and McDonald’s”

G1 | Group 4 | Breadtalk

Hi everyone, Our group has selected BreadTalk (Singapore market) as the focus of our project. Background and Analysis of¬†Breadtalk BreadTalk was founded in July 2000 by George Quek, with its first outlet situated at Bugis Junction. It is a designer confectionery store, well known for its designer breads and other baked goodies, especially its porkContinue reading “G1 | Group 4 | Breadtalk”