In Week 7, we watched and discussed McDonald’s Canada’s “Our Food Your Questions” program. Prof @qkyujinshim taught us about how messages should be self-serving, transparent radically and be real-time relevant. This reminded me of a similar campaign done by McDonald’s Singapore through brand journalism in making their fast food hipster/restaurant worthy. This video tapsContinue reading “Zero Moment of Truth”
Category Archives: Forum
IKEA: Traditional Ad. vs. Online Content
In class, we watched an IKEA ad to show the differences between traditional media and digital media. I felt that it was interesting and inspiring for IKEA to make their “makeover ideas” video with elements of traditional media seen in how it builds the brand image. IKEA subtly communicates that it is a progressive companyContinue reading “IKEA: Traditional Ad. vs. Online Content”
Brand Journalism – yay or nay?
I came across this online article which is relevant to our class discussion on 14 March. … we have no interest in working with content creators. Journalism is a calling and people are putting trust in you to study something and make a judgement. But if it’s someone who is getting money from a companyContinue reading “Brand Journalism – yay or nay?”
Marketing communication 