Marketing Communication
Dr. KyuJin Shim’s Blog
Bio
Dr KyuJin Shim is a Lecturer in Media and Communications at the University of Melbourne. Prior to joining the University of Melbourne in 2018, KyuJin was an Assistant Professor of Corporate Communication at Singapore Management University, Singapore. She earned her PhD from Syracuse University, NY, USA in 2013.
Teaching interests includes courses in social media and strategic communication, mass communication theory, and public relations.
My research
KyuJin’s research interests are ethical consumerism and political consumerism in the context of corporate ethics and social responsibility, and social media, crisis management and international PR with regard to globalization and digitization in communication.
Corporate hypocrisy
Ethical consumerism
Online behaviors
Dr. KyuJin Shim
Marketing Communication scholar
kyujin.shim@unimelb.edu.au
Q, KyuJin Shim | Lecturer
School of Culture and Communication | Faculty of Arts
The University of Melbourne, Victoria 3010 Australia
T: +61 3 8344 6719
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