Marketing Communication
Dr. KyuJin Shim’s Blog
Bio
Dr KyuJin Shim is an Assistant professor in Media and Communications at IE University, Madrid, Spain. Prior to joining the IE Universityin 2021, KyuJin was an Assistant Professor of Corporate Communication at Singapore Management University, Singapore and University of Melbourne. She earned her PhD from Syracuse University, NY, USA in 2013.
Teaching interests includes courses in social media and strategic communication, mass communication theory, and public relations.
My research
KyuJin’s research interests are ethical consumerism and political consumerism in the context of corporate ethics and social responsibility, and social media, crisis management and international PR with regard to globalization and digitization in communication.
Corporate hypocrisy
Ethical consumerism
Online behaviors
Dr. KyuJin Shim
Marketing Communication scholar
kyujin.shim@unimelb.edu.au
Q, KyuJin Shim | Lecturer
School of Culture and Communication | Faculty of Arts
The University of Melbourne, Victoria 3010 Australia
T: +61 3 8344 6719
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Marketing communication 