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Dr. KyuJin Shim, Assistant professor, IE University, Spain

Marketing Communication

Bio

Dr KyuJin Shim is an Assistant professor in Media and Communications at IE University, Madrid, Spain. Prior to joining the IE Universityin 2021, KyuJin was an Assistant Professor of Corporate Communication at Singapore Management University, Singapore and University of Melbourne. She earned her PhD from Syracuse University, NY, USA in 2013.

Teaching interests includes courses in social media and strategic communication, mass communication theory, and public relations.  

My research

KyuJin’s research interests are ethical consumerism and political consumerism in the context of corporate ethics and social responsibility, and social media, crisis management and international PR with regard to globalization and digitization in communication.

Corporate hypocrisy
Ethical consumerism
Online behaviors

Dr. KyuJin Shim

Marketing Communication scholar

kyu.shim@ie.edu

​Q, KyuJin Shim |  Assistant Professor

Business school, Communication & Media

IE University, Madrid, Spain

   

  

Monday
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Tuesday
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Wednesday
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Thursday
9:00 am – 5:00 pm
Friday
9:00 am – 5:00 pm
Saturday
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Sunday
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Office: IE Tower, 5-12