An Insight into Red Bull’s Social Media Engagement

Introduction Background Today, the use of social media in marketing is such a powerful tool as it enables conversations to be created between the consumer and the product. The consumer then identifies with the brand and is engaged especially when brands are able to convey positive images through their messaging. What marketers are striving for,Continue reading “An Insight into Red Bull’s Social Media Engagement”


Background Founded in 1984, Red Bull is a well-known energy drink that has gotten a large proportion of the market share in this industry with its famous tagline – “Red Bull Gives You Wings”. With a brand image that centers around extreme sports, it is very adrenaline-driven¬†and embraces individuality. Existing¬†Active Channels Being a company thatContinue reading “RED BULL (G1)”