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  • G1 | Group 4 | Breadtalk

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    Hi everyone, Our group has selected BreadTalk (Singapore market) as the focus of our project. Background and Analysis of Breadtalk BreadTalk was founded in July 2000 by George Quek, with its first outlet situated at Bugis Junction. It is a designer confectionery store, well known for its designer breads and other baked goodies, especially its pork…

  • G1 | PepsiCo Inc. | Group 8

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    PepsiCo Inc. Overview of PepsiCo Inc. “Pepsi-Cola hits the spot / Twelve full ounces, that’s a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you“. This was the radio advertising campaign which Pepsi came up with during the Great Depression – a catchy jingle created to encourage price-sensitive…

  • G1 | Group 2 | Bone Marrow Donor Programme

    Hi everyone, Our group will be sharing about the Bone Marrow Donor Programme (BMDP) in Singapore for the Social Media Research Project. Blood marrow is found within the hollow spaces of our major bones and is responsible for blood cell production. For blood cancer patients, the bone marrow is not capable of producing healthy blood…