COMM346

A Better Florist is a self-funded online floral retail start-up based in Singapore, founded by ex-Google employee Steven Feiner in May 2015. Booming floral retail industry According to the founder, the global flower market is worth $60 billion, of which $2.5 billion is attributed to the still-emerging Southeast Asian market. With a sizeable 600 million…

G2 Group 4- Häagen-Dazs

Mar 1, 2016

COMM346, Group Assignment

#Häagen-Dazs #madelikenoother

Häagen-Dazs is a maker of super-premium ice cream, sorbet and frozen yoghurt. The company was founded in 1961, in the Bronx, New York by Reuben and Rose Mattus. Häagen-Dazs has come a long way since its humble beginning 55 years ago, and is currently the oldest and largest brand in the super-premium ice cream segment…

Customers who just want a cup of coffee are furious about Starbucks’ new rewards program

Mar 1, 2016

COMM346, Forum

Here’s news about Starbuck’s new rewards program… http://www.seventeen.com/life/food-recipes/news/a38320/starbucks-just-made-a-major-change-to-its-loyalty-program-andyou-wont-be-happy-about-it/ So, in relation to the sample research proposal from the previous students’ work that I shared with class a couple of days ago, unexpected events occur that can change the game IF competitors’ advisors or researchers or project whiz-kids are alert and can sense advantage. As it…

A Better Florist by G1 Group 3

G2 Group 4- Häagen-Dazs

Customers who just want a cup of coffee are furious about Starbucks’ new rewards program