Group Assignment

Morning everyone, here’s a short overview to our group’s project on Häagen-Dazs (Singapore)! Since its inception in Singapore in 1983, Häagen-Dazs has become one of the leading super-premium ice cream brands in Singapore. The brand has immersed Singaporeans in a world of indulgence with their delectable ice cream offerings made of premium quality ingredients. For our project,…

Founded in 1989, American Apparel has an estimated 242 retail stores selling trendy basic apparel across 20 countries. Targeted at teenagers, the company was popular for its edgy image and ethical, Made-in-America production process that does not involve sweatshop labour. But in recent years, American Apparel has faced much controversy – consumer and employee dissatisfaction,…

Hi everyone! I’m Kenneth from the GoPro group, and here’s what our project’s all about! Introduction GoPro is America’s fastest-growing digital imaging company, and it “makes the world’s most versatile cameras” . Founded in 2002, it has sold approximately 20 million devices worldwide (GoPro, 2016). GoPro sells action cameras that sees a lot of use…