Group Assignment

  Boost Juice Bars was first founded in 2000 in Australia and had gradually expanded to more than 250 stores globally in countries like the UK, Portugal, South Africa, Kuwait, Hong Kong and Singapore. They offer low-fat frozen yoghurt smoothies, fruit crushes, and fresh fruits and vegetables juices. Boost Juice Bars Singapore has been receiving…

Hi everyone, Our group has selected BreadTalk (Singapore market) as the focus of our project. Background and Analysis of Breadtalk BreadTalk was founded in July 2000 by George Quek, with its first outlet situated at Bugis Junction. It is a designer confectionery store, well known for its designer breads and other baked goodies, especially its pork…

PepsiCo Inc. Overview of PepsiCo Inc. “Pepsi-Cola hits the spot / Twelve full ounces, that’s a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you“. This was the radio advertising campaign which Pepsi came up with during the Great Depression – a catchy jingle created to encourage price-sensitive…