Group Assignment

  • A Better Florist by G1 Group 3

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    A Better Florist is a self-funded online floral retail start-up based in Singapore, founded by ex-Google employee Steven Feiner in May 2015. Booming floral retail industry According to the founder, the global flower market is worth $60 billion, of which $2.5 billion is attributed to the still-emerging Southeast Asian market. With a sizeable 600 million…

  • G2 Group 4- Häagen-Dazs

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    Häagen-Dazs is a maker of super-premium ice cream, sorbet and frozen yoghurt. The company was founded in 1961, in the Bronx, New York by Reuben and Rose Mattus. Häagen-Dazs has come a long way since its humble beginning 55 years ago, and is currently the oldest and largest brand in the super-premium ice cream segment…

  • G2 Group 9 Magnum

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    A Day Without Pleasure Is A Day Lost Magnum is a premium ice cream brand under Unilever’s Heartbrand. Originally, developed in Belgium and launched in Germany in 1989, Magnum is the first handheld ice cream aimed exclusively at adults. Since then, they are sold over 40 countries worldwide. Magnum’s focus on product innovation has seen the…