Group Assignment

  • (G2) Group 7 – Obsession fuelled by social media

    Hello all! We’re Group 7 from Prof’s G2 class, and we chose to do an academic research for our project instead! The topic in question is “From fans to ‘super-fans’: How does social media encourage the obsessive behaviour of super-fans?”. We were interested in this topic as celebrity obsession is almost becoming the norm in…

  • (G2) Group 1 – SPCA

    ,

    Hello Guys, Group 1 from G2 here! 🙂 We are going to share with you our social media strategy for our selected organization – SPCA. Introduction of SPCA The Society for the Prevention of Cruelty to Animals (SPCA) was created in the 1800s with the objective of preventing animal abuse and to promote kindness to…

  • G1 – Group 2 – PM Social Media Use and Parasocial Relationship

    Parasocial relationship through social media: Assessing the influence of Prime Minister’s (PM) social media presence on Singapore Management University (SMU) students’ confidence in him Inspiration for the topic As a team, we are pretty keen on politics and current affairs. We read the research paper by (Chung and Cho, 2014) during the second week of the curriculum…