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In the past semester, we learnt how to devise and craft social media strategies for firms by looking at both internal factors such as the firm’s manpower, networks and advertising competency, and external factors such as consumer purchase behaviours and crisis management, with a focus on the firm’s employees and their actions. However, a commentary…

I came across an article through social media and felt the need to share it for a good cause. It’s pretty impressive for PETA to come up with such genuine and viral content that is definitely relatable to their crucial stakeholders. The video produced had about 1.4 million views in the last 2 weeks. Do…