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APCO’s Steve Liew – in his continuing policy and strategy advice to UBER’s operations in Singapore– speaks at COMM 346. Students compete with fresh ideas to get Uber stories across to counterpoint increasing pressures from the Singapore taxi industry APCO Worldwide1 Executive Director Steven Liew spoke on Uber’s strategic message plan to deal effectively…

Marina Bay Sands digital strategies into classroom. Timothy Hou from MBS spoke to COMM 346 about social insights

Sep 23, 2015

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Source: Marina Bay Sands digital strategies into classroom. Timothy Hou from MBS spoke to COMM 346 about social insights

Marina Bay Sands digital strategies into classroom. Timothy Hou from MBS spoke to COMM 346 about social insights

Sep 23, 2015

News

#SMUSOCIALMEDIASINGAPORE, BNP Paribas, Guest lecturing, Marina Bay Sands, MBS, MBS Singapore Tennis Evening at Marina Bay Sands

Timothy Hou, Director of Internal Communication and Social Media at Marina Bay Sands Pte Ltd, spoke (18 September) about the Marina Bay Sands content marketing strategy, for the content strategy module in COMM 346 social media strategies. In his lecture, Mr. Hou introduced effective content and delivery strategy in social media and brand ambassador strategies…

Guest Speech: Success of Uber rides with effective government relations

Marina Bay Sands digital strategies into classroom. Timothy Hou from MBS spoke to COMM 346 about social insights

Marina Bay Sands digital strategies into classroom. Timothy Hou from MBS spoke to COMM 346 about social insights