Forum
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APCO’s Steve Liew – in his continuing policy and strategy advice to UBER’s operations in Singapore– speaks at COMM 346. Students compete with fresh ideas to get Uber stories across to counterpoint increasing pressures from the Singapore taxi industry APCO Worldwide1 Executive Director Steven Liew spoke on Uber’s strategic message plan to deal effectively…
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Hi! My group has chosen BreadTalk since it has been one of the top home-grown brands in Singapore. As most of us know, it’s a bakery chain specialising in producing a variety of breads, cakes and pastries. Recently, Breadtalk has come under fire on social media for a string of scandals that has damaged its reputation. First, many…
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As we have learnt in class and tried our hands on the technology provided to aid us in our group project, a thought of “how far can such technology help companies tune in to social media listening to understand the needs of their target audiences and in turn, create business strategies that drive up revenue…
Dr. KyuJin Shim's blog 