Forum

  • Questions on PR & Employees Feedback on Social Media

    Hi Prof and friends 🙂 I have some queries in mind: Regarding the integration of PR & marketing efforts eg by Starhub / SingTel. Both have very high market share on the telco segment in Sg. Telecommunication is part of a necessity too.  As such, how necessary is actually PR for these two (personally for…

  • PR OR Marketing OR PR AND Marketing?

    Further to Valdy’s post on Queries on IMC (Week 3.1): “Furthermore, how can we able to distinguish an IMC campaign from just a traditional marketing advertisement? Would the fact that IMC campaigns are placed in social media platforms and are digital allow us to distinguish them?” Taking IMC in conjunction with COMM346 has given me a better idea of…

  • Queries on IMC (Week 3.1)

    We discussed in class on how social media platforms have facilitated a more desired and sustainable way of building a positive brand image and promoting a favorable corporate reputation. IMC is seen as a “marriage” between marketing and public relation(PR) function of a company. From the discussion, I am still unclear on how IMC would…