Forum

  • G1 (Group 3) – Sentosa Development Corporation

    G1 (Group 3) – Sentosa Development Corporation

    Background The organization our group has chosen to conduct our project on is Sentosa Development Corporation (SDC). Specifically, we will be assessing their most recent marketing campaign ‘The State of Fun’ by comparing their stated goals and actual results. To provide some context, the SDC was established in 1972 and is tasked mainly with overseeing…

  • G2 (Group4) – Browhaus

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    Hi all! Our team has decided to work on Browhaus Singapore for our social media analysis project. Company Background: Browhaus is a one-stop eyebrow and eyelash grooming salon chain. Since its first store opening in Singapore in 2004 by the Spa Esprit Group, it has now expanded its presence to over 40 outlets in 10…

  • G1 | Group 1 | Yoga Movement

    About Yoga Movement The company was set up in 2013 and has since expanded to 5 locations mainly around Central Singapore. They currently have 28 instructors who hold classes from Monday to Sunday. Currently the business is facing problems due to competition from rivalling yoga studios such as Pure Yoga and True Yoga. Another pressing…