Forum

  • G1 [Group 8] Jetstar Asia

    ,

    Group Project Proposal of Jetstar Asia G1 | Group 8 | Gao Qing Chen, Gavin Hartman Adithama, Myat Pan Phyu Hi Everyone! Here is our proposal for our analysis of Jetstar Asia’s social media strategies. Background Jetstar Asia Airways is a low-cost airline based in Singapore, managed by Newstar Holdings Pty Ltd which is owned…

  • G1 |Group 14| NKF Singapore

    G1 |Group 14| NKF Singapore

    Academic Value of Study This report seeks to use NKF as a case-study to analyze the effectiveness of social media strategies for non-profit organizations and provide recommendations on strategies that non-profit organizations can adopt.   Background Who is NKF? NKF is the largest kidney foundation in Singapore, helping out close to 2/3 of the total…

  • G1(group 5) Amazin’Graze

    ,

      Company Background Amazin’Graze is a start-up originating from Kuala Lumpur, Malaysia. It is an online retailer of healthy handmade snacks that aims to change the way people consume snacks on a daily basis. The company was founded in 2015, and they have recently expanded their operations to Hong Kong and Singapore. They strongly believe…