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  • PETA Opened a High-end Leather Store but…

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    I came across an article through social media and felt the need to share it for a good cause. It’s pretty impressive for PETA to come up with such genuine and viral content that is definitely relatable to their crucial stakeholders. The video produced had about 1.4 million views in the last 2 weeks. Do…

  • American Express (AMEX)

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    Background American Express Company (hereon known as “Amex” or “the company”) is one of the largest providers of travel related services and payment services in the world. Together with its subsidiaries, Amex provides financial products and services to individuals, businesses, corporations and institutions. It has a worldwide presence, although the company’s chief market is the…

  • American Apparel (Group 4)

    American Apparel Background American Apparel is a US-based company, which designs, manufactures and sells clothing and accessories for men, women and children through retail, wholesale and online distribution channels. American Apparel is a manufacturer, distributor and retailer of branded fashion basic apparel that operates around 239 retail stores in 20 countries in the Americas, Asia,…