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  • Bulls, Monsters and Stars: Rocking out on Instagram

    Oh hi there! This is my summary for my Individual Research on Instagram, across three well-known energy drink brands: RedBull, Monster and Rockstar. A picture says a thousand words and in today’s fast paced society with short attention spans, Instagram is poised to be a social media juggernaut. Many tech savvy users today are migrating from…

  • G1 Individual Research Project – Analyzing the Facebook pages of Burger King, KFC and McDonald’s

    Hi everyone! I’d like to share my research summary for the individual project. Introduction These days, social media has been gaining more importance as a tool for companies to market their products and their brands. This phenomenon also happens in fast food industry. Social media can be used to generate brand awareness and consumer engagement,…

  • Facebook for Gaming Companies – G1

    Hello there! So for my research project, I decided to ask the age old question, what is the business value of Facebook for companies in the Computer Gaming hardware and software industries? Getting to Know the Platform Firstly, I went through Facebook current popularity statistics. Founded in 2004, Facebook’s mission is to provide its users…