Forum

  • Individual Project G1 – Fitness First

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    Hi everyone, I’m Daniel from G1, and I have chosen to analyse the three social media platforms that Fitness First adopts to engage with its customers and target audience. The company has undergone a major brand transformation from 2013-2015, with a new logo rolled out in 2014. The company has invested significant amounts of money…

  • G1 Individual Report – Carl’s Jr.

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    Hello everyone, I am Claudia from G1 and my individual report revolves around analyzing Carl’s Jr. social media strategies! What is Carl’s Jr.? Carl’s Jr. is an American-based fast-food chain operated by started by Carl Karcher, after whom the restaurants were named, in 1956. The brand is renowned for its bigger, better burgers and innovative menu items that targets…

  • G1 Individual Report – Universities

    [Koh Howe Soon, Eugene] Hi all, I chose to delve into the social media strategies of Universities (SMU, NUS, and NTU) to find out how each college uses social media to engage with its stakeholders (current students, prospective students, and graduated students) and to attract prospective students. These are my research questions: How do Singaporean…