#FoodiinSG

Udders Ice cream- Building an ice cream brand community

Apr 15, 2016

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#FoodiinSG, #icecream, #icecreaminSingapore, #SMUSOCIALMEDIASINGAPORE, #theUddersStory, #uddersicecream, #udderssingapore, #UddersWhiz

Hi everyone! PS: Happy Graduation to those who are graduating! The Title of my individual research report is –More than just an ice-cream parlour: Building an entire ice-cream community on Facebook My Research Question is: How can Udders, a home-grown ice-cream parlour of 9 years, utilize Facebook to revitalize their brand and build up their brand community…