Referring back to our lecture last week, we learned about the three steps for policy evaluation. I would like to clarify on the impact aspect of the social media policies.
It seems to me that a Reactive policy, in which employees are restricted from social media usage, has the least impact while Proactive policy always generates the highest impact. However, as illustrated in the case of Domino Pizza employees as well as the milk-bottle case in Korea, employees are not discerning and unable to make sound judgements when it comes to posting in their social media. As such, I would think that a Reactive social media policy may create more benefits (higher impact) to the company.
Taking a step back, i think that the selection of the social media policy would be moderated by various factors (social, economic, and technological) that exist in the company. There might be cases where a Reactive policy would do more good to the company, especially when employees have lower educational background, as compared to a Proactive policy. What do you guys think about it, would greatly appreciate any comments and inputs 🙂
Thank you so much!