My group (Jake, Bernadette, Trix, Sid and I) will be working on HIC JUICE as our organisation of choice for the group project.
As health becomes increasingly important amidst the hectic lifestyles of people in Singapore, the popularity of juice cleanses have risen and cold-pressed juices have been taking our island by storm in the recent years. HIC JUICE is one of the most popular consumer’s choices.
We selected this organisation because it is a home grown brand that started out in 2013. Their usage of social media is not limited to only one platform but three in total. We want to analyse their usage of these platforms in relation to their entrepreneurial success.
We hope all of you will have a better understanding of the organisation after our presentation 🙂